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Showing posts from February, 2024

Business Sustainability; Walking The Walk – Acquarius

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  In business circles, it is hard to avoid talk of sustainability and its associated issues. There can be few people who do not accept the importance of working in an ever more sustainable way. Despite this, most businesses have yet to embrace fully new sustainable ways of working. Leading the way, Acquarius in Gibraltar is working hard to change that perception. ‍ For some time, Acquarius management have been determined to promote the sustainability agenda not just among their own people but externally around the Rock and beyond. They have appointed a sustainability champion for the office and are developing a range of well thought out ideas and initiatives.   Sustainability & Environmentalism It is too easy to conflate sustainability with environmentalism, as close links exist between the two. It is important to understand the difference between the ideas as sustainability goes way beyond environmental issues. Sustainability follows a holistic approach that en...

Winning Brands Are Personalising Their Customer Data Platforms | Personalised Sales Journey - Conversity

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  Personalised Sales Journey - In a hyper-competitive market, brands that understand their customers deeply are the proven winners. The question is – how do brands get to know their customers better? The first stage in understanding is through the unification of all customer data available throughout an organization’s many touchpoints. This fundamental need is one of the reasons for the huge rise in the deployment of Customer Data Platforms, which Gartner has defined as: “A Customer Data Platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modelling to optimize the timing and targeting of messages and offers.” Customers expect consistency Currently, customers interact with brands across an increasing number of touchpoints and expect consistency in terms of their experience across the myriad of channels (in-store, online, call center, etc.). Customer Data Platforms allow brands and retailers to gain...

The Protected Trust regime and the importance of the trustee - Acquarius

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  With the passing into law of the Finance (No.2) Act 2017, the new category of “Protected Trusts” was introduced. A “Protected Trust” is a discretionary irrevocable trust that a resident non-domiciled individual (RND) may set up prior to them being deemed domiciled in the UK. One of the reasons why some individuals may be interested in Protected Trust status, is its preservation of the remittance basis of taxation for the foreign income and gains that arise within the trust. This continues to be the case even after the settlor becomes deemed domiciled in the UK. As a consequence of this, the settlor and the beneficiaries of the trust are able to access the trust income and gains, without any need to pay UK tax. However, this advantage is subject to them not remitting such income and gains to the UK. Trustees must take great care in the administration of a Protected Trust ‍ If you are interested in taking advantage of Protected Trust status, you will need to be extreme...